The Extended Parallel Processing Model (also widely known as Threat Management or Fear Management) describes how rational considerations (efficacy beliefs) and emotional reactions (fear of a health threat) combine to determine behavioural decisions.
The focus of Outcome Mapping is on people.
"Health promotion is the process of enabling people to increase control over and improve their health. Health is seen as a resource for everyday life, not the objective of living. Health promotion is not just the responsibility of the health ...
This summary is based on a power point presentation that included the Conceptual Model of Communication for Social Change from November 2001. PRINCIPLES & TRENDS
While the design of a Communication-for-Behavioural-Impact (COMBI) Plan cannot be done in a neat linear fashion, the following 10 steps are suggested.
Editor's note: While the following comparison has a focus on health issues, it may be applicable to any development issues. SOURCE OF ACTION Social Marketing (SM): Agency or organisation Public Relations (PR): Agency or ...
SourceMessage (content)Channel (process)Receiver
From the March-April 1993, Vol. 106, No. 2 181 publication"Policy", this article entitled "Health Communication Takes on New Dimensions at CDC" of Dr. William L. Roper, of the Centers for Disease Control and Prevention (CDC), United States, ...
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