Publication Date
Publication Date: 
February 20, 2013

This 18-slide PowerPoint presentation - which is connected to a PDF document that may be accessed through a link below - describes and shares communication materials from the CORE Group India. The material focuses on its efforts to mobilise community involvement in the polio eradication programme and to improve routine immunisation (RI) in high-risk areas of Uttar Pradesh, India. An opening slide describes this work, which involves a 3-tier network of 1,500 CORE social mobilisers, with community mobilisation coordinators (CMCs) at the first tier. The network has introduced various communication techniques and materials to spread awareness about immunisation and childhood health in the community. These materials have been sharpened over time and used for participatory techniques toward behaviour change.

Subsequent slides briefly describe and illustrate resources including:

  • Capacity Building Kit - includes: (i) a training module written in Hindi with what are intended to be easy-to-use tools on how to conduct a participatory session; and (ii) a 20-minute film that was used during CMC trainings to enhance communication skills and sharpen field activities (e.g., interpersonal communication (IPC) and group meetings with various audiences, a children's rally, etc.).
  • CMC Training and Support - includes (i) an illustrated flip book that provides an entry point to discuss polio, hygiene, and RI; (ii) flash cards relating to simple hygiene practice that are used in mother meetings, during one-to-one interaction and family counselling; (iii) colourful, illustrative behaviour charts designed to identify current behaviour - specifically, a mother's practices relating to hygiene and immunisation; (iv) "snake & ladder" game on polio and hygiene; (v) CMC info kit: a threefold kit describing important messages about communication; (vi) film on the science of polio, which illustrates the science of polio virus and preventive measures to stop poliovirus transmission. It also includes appeals by religious leaders; and (vii) butterfly booklet (which symbolises resurrection, hope, joy, new beginnings, and transformation or change). It briefly describes the link between the importance of exclusive breastfeeding, RI, diarrhoea, and hand washing, on the one hand, and poliovirus transmission, on the other.
  • Materials for Mothers - includes: (i) newborn card (congratulation card/badhai card) used by CMCs when visiting the home to congratulate the family and discuss newborn care and immunisation; (ii) immunisation card holder, which has dual purpose: (a) keep the government immunisation card safe, and (b) hold the congratulation card given by a CMC; and (iii) pictorial leaflet, which describes the importance of immunisation. It is distributed at the end of the mother meeting to remind them about polio immunisation and RI.
  • Kit for Health Camp - includes: (i) a colourful welcome banner developed for use during religious meetings announcing messages on RI and polio immunisation; (ii) colourful banner for use during health camps conducted before a polio round; (iii) streamers for health camps that feature pictorial messages on polio, RI, diarrhoea management, hand washing, and use of latrines, etc.; and (iv) medicine dispenser envelope with colourful, pictorial messages on RI.
  • Materials for Mobile Population: includes (i) waterproof pictorial boards that are hung at construction sites, brick-kiln factories, and bus stands; (ii) pictorial soap designed to help CMC in demonstrations of hand washing behaviour; and (iii) a colourful dangler, which is hanged at local grocery shops to remind mobile and static populations of polio vaccination.
  • Reporting Systems - includes: (i) child track register and planning register to be filled out by hand by community mobilisers for delivery to their supervisors each month; (ii) register for block mobilisation coordinators; and (iii) high-risk group register, which is designed to track the mobile population for immunisation.

The final slide shows CORE India's behaviour change communication framework.

Click here to access an 18-slide document with images from these resources included - in PDF format.


Emails from Rina Dey to The Communication Initiative on February 21 2013 and February 26 2013.