It is interesting that Obama brought in one of the founders of facebook to lead his online networking. The engagement of so many in a process that inspired while also leaving them free to interpret the politics, policies and priorities of the campaign within their own reality and using a campaign web site together with facebook, twitter etc. This will create a lot of impetus to keep things going beyond the election. Many groups that have formed around an issue or region will monitor what he does as president and want to be part of an ongoing process that does not end as Obama himself said with the election.

Possibly a nightmare for the traditionalists who feel controlling the message is essential but a new day for those who see an opening to a new form of democratic engagement. A lot changed with this election perhaps in ways we haven't yet fully digested...