Country-specific Strategies

INDONESIA: Avian Influenza Mass Media Campaign

...a short, intensive mass media campaign drawing on behaviour change communication in an effort to reduce avian influenza transmission risk in Indonesia. The purpose of the campaign was to promote key behaviours, reinforcing messages that were also delivered directly to the community level. Key areas addressed included the island of Java (especially the greater Jakarta area) and the islands of Bali and Sumatra...

SOUTH AFRICA: "Safe-to-Eat" Campaign

...prepared by SA Poultry Industry Because chicken and eggs account for 60% of all animal protein consumed in South Africa (SA) and through the experience of European Union (EU) countries on avian influenza outbreaks, the South African Poultry Association has prepared a "Safe-to-Eat" multi-media marketing and publicity campaign designed to allay consumer fears about eating poultry and eggs...

MYANMAR: Local Officials Learn How to Raise Awareness about Bird Flu in Myanmar

...details an approach developed in Myanmar by the United Nations Children's Fund (UNICEF) to equip frontline communicators with skills in disseminating avian influenza messages to families and community members. UNICEF worked with the Ministry of Livestock and Fisheries, the Ministry of Health, and local authorities to offer a 3-day training session for more than 60 health and livestock professionals in Shan State...