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Rede Globo de Televisao Telenovelas - Brazil

Country

Brazil

Regions

Global, Latin America

Programme Summary


Soap operas or telenovelas are extremely popular in Brazil and other parts of Latin America. In the recent past soap opera producers have been encouraged to use this medium to promote socially responsible messages. Three telenovelas that have fullfilled a need for both education and entertainment are: Por Amor; Torre De Babel and Meu Bem Querer.

Communication Strategies



Three soap operas, entitled Por Amor, Torre De Babel and Meu Bem Querer, which featured story lines addressing urban issues such as racism, street violence, and prisoners rights.

Development Issues



Rights, education, political development, community development.

Key Points



As the population in Brazil's cities increases, urban issues such as racism, street violence and prisoners rights have become increasingly important. In order to address these issues in the media, producers of telenovelas have been encouraged to add them to their story lines.

Partners



Rede Globo de Televisao (Brazil)

Contact


Population Communications International, 777 United Nations Plaza, New York, NY 10017-3521, USA Toll free 1-877-PCI-SOAP fax (21

email: pciy@population.org

PCI Website.


Placed on the Communication Initiative site August 16 2000
Last Updated August 14 2003



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