Democracy and Governance

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US Office of Transition Initiatives (OTI) media campaigns - Global

Countries

Croatia, Indonesia, United States

Regions

Global, Africa

Programme Summary


The United States Agency for International Development's Office of Transition Initiatives (OTI) has sponsored media campaigns to advance peaceful, democratic change in post-conflict settings worldwide.

Communication Strategies



Projects have included: a voter-education campaign in Indonesia featuring 16 PSAs; a voter-education campaign in Croatia for recruiting domestic election monitors; and, production of various regional specific PSAs to spotlight corruption, promote ethnic tolerance and advance discussion on issues of democratic reform.

Development Issues



Political development, education.

Key Points



The voter-education campaign in Indonesia was cited as one of the major reasons behind the ‘99 Indonesian election's 67% voter turnout and violence-free election. The voter-education campaign in Croatia recruited 5,000 domestic election monitors for the first time and resulted in 78% voter turnout; voters elected opposition democrats for the first time.

Partners



Media Partners: Communication for Change (Nigeria), Visi Anak Bangsa (Indonesia), IREX (International Research & Education Exchange) in the Balkans, among others. Implementing Partners: Development Alternatives Intl. (DAI), RONCO Corporation and International Organisation of Migration (IOM), and Louis Berger, Inc.

Contact


Anne M. Lee, Office of Transition Initiatives, Agency for International Development, Ronald Reagan Building, 2.06-57, 1300 Penn

Phone: (202) 712-1299

fax: (202) 216-3406

e-mail: anlee@usaid.gov

web site: Office of Transition Initiatives website.

Source

Letter from Anne M. Lee to The Communication Initiative.


Placed on the Communication Initiative site February 23 1999
Last Updated August 26 2003


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