Radio, television, and cinema were used to promote the use of ORT and RHS. Spot messages on electronic media were designed to educate mothers and communities about home management of diarrhoea. Exhibitions, drama, and song performances were designed to entertain as they educated.

Health, Nutrition, Children, Youth, Women.

The National Family Health Survey (NFHS) analysis indicated that mothers' exposure to electronic mass media increases awareness and use of oral rehydration therapy. Women regularly exposed to radio, television, or cinema are much more likely than unexposed women to know about oral rehydration salts (ORS) packets and to use ORS, RHS, or increased fluids to treat childhood diarrhoea. In rural areas, community-level mass media and group educational activities have positive effects on knowledge and use of ORT, independent of exposure to mass media and other socioeconomic and demographic variables. Discrimination was seen against girls in the use of ORT.