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Journalists Network - Kenya

Country

Kenya

Region

Global

Programme Summary


A media training programme to increase the use of media in promoting health issues with a shift away from the typical superficial or sensational journalist approach to these issues. The objectives were to increase in-depth coverage of health issues in Kenya, and to educate the journalists about the most important health issues that affect Kenyans. Another objective was to increase public debate and discussion of health issues as a method to increase the general knowledge of the population at large.

Communication Strategies



A forum was held for journalists from major newspapers, television networks, publishing houses, private film makers, other media people and radio stations. Brainstorming sessions, presentations and discussions were used to increase awareness and knowledge of how to effectively communicate the issues of public health. This group continued as a working network.

Development Issues



HIV/AIDS, other health issues

Key Points



Kenya has a generally high rate of electronic and print media coverage in relation to the rest of Sub-Saharan Africa with a high potential, but not a high realization for communication of health issues. Forming this group and facilitating them as a network was an attempt to get better and more extensive coverage of health issues and information through mainstream and popular media.

Partners



National Scouts, Ministry of Information, National AIDS Control Programme; UNICEF.

Contact


Rachel Odede: HIV/AIDS Officer, UNICEF Kenya Country Office, PO Box No. 444145, Nairobi, Kenya. Phone: 254-2-62-20-95, fax: 254

Rachel Odede: HIV/AIDS Officer, UNICEF Kenya Country Office, PO Box No. 444145, Nairobi, Kenya. Phone: 254-2-62-20-95, fax: 254-2-215-584, Telex: 25130 UNICEF KE, e-mail: rachel.odede@unep.no

Source

Draft Health Communication Materials UNICEF: 1996


Placed on the Communication Initiative site June 08 2001
Last Updated June 08 2001



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