The Communication Initiative Network

Where communication and media are central to social and economic development

E-magazines


Average Rating: 5 out of 5 (3 ratings submitted)

Information and Communication Technologies for Sharing of Agriculture Information in Rural India

Country

India

Regions

Global, Africa, South Asia

Programme Summary

The National Academy of Agriculture Research Management (NAARM), in association with two non-government organisations (NGOs) - Center for Sustainable Agriculture (CSA) and Society for Women Education and Environmental Training (SWEET) - is implementing a research-centred information and communication technology (ICT) project in rural India. The project involves assessing farmers' information needs relevant to the internet and building an ICT system to disseminate agricultural knowledge for problem solving. Organisers hope to empower farmers and farm women in the use of ICT, as well as to develop a policy strategy for scaling up the use of ICT for improvement in the quality of life in rural areas across the country.

Communication Strategies

This project focuses on the interface between research/innovation and the local communities and other stakeholders that the research is designed to serve and support. Collaborators will work to provide "a window" for the national agricultural research system in using ICT to disseminate useful information to the farming community. Research, then, is the central approach for finding out what the people's actual needs are with regard to agriculture-related information, and then for strategising about how best to enable sharing of that information within and between rural communities and individuals.

The strategy here involves moving away from what NAARM describes as the "present top down approach towards identification of the ICT needs of farmers" to a bottom-up approach that is built on a "thorough assessment of the needs and the aspirations of the stakeholders" (the rural people themselves). The idea, then, is to use participatory research in light of the observation that "A pro-active role of the clients themselves at various stages of development of new tool like ICT would be useful in learning about the sub-systems and inculcating continuous improvement."

The project will be implemented at village level, with a focus on fostering community involvement in ICT use through the two participating NGOs. ICTs are ultimately meant to be a tool for connecting farmers and other rural dwellers to relevant institutions that can enable more effective interventions based on use of local knowledge and skills. This process is meant to improve the quality of rural life and instill a sense of self-confidence through the provision of services such as:

  • Information on various aspects of agriculture and rural issues
  • Information on services provided by various institutions relating to farming
  • Information on resources relevant to farmers
  • Information regarding crop management and practices relevant to the village
  • Email services for interaction with relevant information sources
  • Opportunities for diversification
  • Discussion fora

Specifically, the project is being carried out in three distinct phases:

  1. Information needs will be identified through consultation with key informants in the selected village. It will examine, briefly, the current situation and developments in information and knowledge systems. It will also present an initial concise framework for further action.
  2. Local experiences, expectations and information needs will be gathered, adding rich local content and concrete examples where possible. One technique being used to map the village resources is participatory rural appraisal (PRA): Farmers play active roles in PRA and help draw the village resource and information maps. A workshop will be organised with all stakeholders and contributors, in which the broad set of information will be discussed and the framework will be validated.
  3. The various products and results will be written up, developed and disseminated. A simple internet portal will be created at the users' location. Farmers, farm women and extension staff will be trained in managing the information outlet, using email for interaction with research & development (R&D)-related institutes and also in developing content for web-based dissemination of technology. Subject matter specialists will be sensitised to the use of email for interacting with farmers.

Following this process, NAARM will evaluate the efficiency and impact of use of new ICT using specific social indicators. One research methodology being explored is conducting a survey and interviews with local villagers to acquire primary data. Based on the responses and the quantitative and qualitative information gathered, the strategy for focus group discussion (FGD) and brainstorming sessions will be formulated. The analysed data at this stage will be collated into a draft report.

Development Issues

Agriculture, Technology.

Key Points

Organisers claim that the project "will enable testing of the use of ICT in rural situations in general, and innovation of new methods in rural communication and technology sharing related to agriculture, in particular. The experience of this project can be spread across many regions across the country and will be widely used in further networking of ATIC [Agricultural Technology Information Centre] centres using this new technology."

Partners

NAARM, CSA, and SWEET.

Contact

Dr (Mrs). Sandhya Shenoy

National Academy of Agricultural Research Management (NAARM)

Indian Council of Agricultural Research

Rajendranagar, Hyderabad 500030

Andhra Pradesh, India

Tel: 091+40+24015394, 24015395

Fax: 091+40+24015912

nss@naarm.ernet.in

NAARM website


NAARM, CSA, and SWEET.

Source

Posting to the bytesforall_readers listserv on February 23 2005 (click here to access the archives); and NAARM website.


Placed on the Communication Initiative site December 22 2005
Last Updated December 22 2005



How useful did you find the knowledge and contacts on this page to your work?


5
Average: 5 (3 votes)
Your rating: None

Post your comments (review comments from others below):

CAPTCHA
This question is for testing whether you are a human visitor and to prevent automated spam submissions.

COMMENTS POSTED


ICTs use

Public private partnership and people's involvement in ICTs use for agriculture is the need that is realised in present times and this need to be by all agriculture organisations involved in technology generation and transfer.

useful for further ICT programmes to be initiated in rural areas.

Help Seed The CI Network

Jobs and more...

Journalist/Reader Connection

What are the best possibilities for journalist-readership connections? (you may choose more than one; please add clarifying comments)