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Al Jazeera Children’s Channel (JCC)

Countries

Bahrain, Iran, Iraq, Jordan, Kuwait, Lebanon, Oman, Palestinian Territory, Qatar, Saudi Arabia, Syria, Turkey, United Arab Emirates, Yemen

Regions

Global, Africa, Eastern Europe/Central Asia, Western Europe

Programme Summary

Launched on September 9 2005, Al Jazeera Children’s Channel (JCC) is a Pan-Arabic Youth Television Channel that combines entertainment with teaching tolerance and open-mindedness, and aims to be an alternative to the "existing state of television, where children are exposed to violent and inappropriate material on a daily basis." The Channel is funded by the Qatar Foundation for Education, Science and Community Development, in collaboration with the Al Jazeera Satellite Channel

Communication Strategies

Al Jazeera Children's Channel (JCC) uses an edutainment strategy to entertain children while building knowledge and skills through information and encouraging respect for diversity. JCC is a free-to-air channel that broadcasts on Arabsat and Nilesat satellites to cover the Arab World, and HotBird to cover Europe. Dedicated to all Arabic-speaking communities, Al Jazeera Children's Channel aims to be an open window on different cultures of the world, promoting mutual understanding and sharing information between the children living inside the Arab World and outside. The Channel broadcasts in Arabic, using a level of language accessible for all its Arabic-speaking viewers, and adapted to a young audience. JCC focuses on audiences between the ages of 3 to 16 years and has developed programmes to complement the following age groups: pre-school (3 to 6 years old); pre-teens (7 to 10 years old); and teens (11 to 16 years old).

JCC is committed to producing high quality educational programming for children with 40-45% of the JCC programmes produced in-house and a minimum of six hours a day consists of original and fresh programmes. Through educational television and other activities, JCC's mission is to make a difference in the lives of Arab children, and to promote self-esteem, understanding and freedom of thought through its edutainment content.


  • Thematic Magazines - As part of JCC’s vision of redefining quality programming, the channel presents a selection of monthly thematic magazines that aim to be both informative and enjoyable, with subjects ranging from sports to technology.

    • Kol Yom - shares information about the latest happenings from the four corners of the globe;
    • Wasla - shares information and experiences about foreign cultures and living in foreign countries;
    • Wahat Al Oloum - monthly science magazine including topics related to physics, chemistry, astronomy, engineering, geology and biology;
    • Sihha Wa Salama - guide to healthy living, how the body works and how to care for it;
    • Intalek - sports from all around the world; and
    • Douniamedia - interactive programme on the world's latest trends in technology and multimedia.

  • The JCC website, available in both English and Arabic, has been developed to help support the television programming and efforts to raise awareness within the Arab World on the gains that come with working towards creating an "intellectual and modern society." The website offers parents and their children a forum for dialogue and exchanging knowledge, as well as information about the programmes. JCC has also developed a hands-on site preschool website for users between the ages of 3-6 years aimed at promoting JCC's characters and main preschool identities.
  • JCC Friends Network - Part of the JCC mission is to bring children from all over the world together.
    To accomplish this, JCC has developed an online forum for young people to share information, experiences, and photos. After children have downloaded and had parents sign a consent form, they may join the online forum.

The channel also encourages debate and discussion. For example, Nadhra Ala is a daily debate show that explores topics which touch the lives of young Arabs around the world, such as female circumcision, illiteracy rates among Arab children and child labour in the Arab region. In each episode regional correspondents share their international reports with the audience and a panel of experts.

Development Issues

Children

Partners

Qatar Foundation for Education, Science and Community Development, Al Jazeera Satellite Channel

Contact

Al Jazeera Children's Channel

Education City

PO Box 23190

Doha, Qatar

Tel +974 48 24 333

Fax +974 48 24 330

Viewers Relations: yourcomments@jcctv.net

Press Center: press@jcctv.net

JCC website


Source

Middle East Online, September 9 2005 and JCC website, May 10 2006.


Placed on the Communication Initiative site May 10 2006
Last Updated October 02 2007



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