1. Analysis - The first step in effective advocacy, starting with accurate information and in-depth understanding of the problem, the people involved, the policies, the implementation or non-implementation of those policies, the organisations, and the channels of access to influential people and decision-makers.
2. Strategy - The strategy phase builds on the analysis phase to direct, plan, and focus on specific goals and to position the advocacy effort with clear paths to achieve those goals and objectives.
3. Mobilisation - Events, activities, messages, and materials must be designed with your objectives, audiences, partnerships and resources clearly in mind.
4. Action - Keeping all partners together and persisting in making the case are both essential to carrying out advocacy
5. Evaluation - a team needs to measure regularly and objectively what has been accomplished and what remains to be done.
6. Continuity - Articulate long-term goals, keep functional coalitions together and keep data and arguments in tune with changing situations.

Pamphlet from Johns Hopkins University's Center for Communication Programmes: 'A' Frame for Advocacy - for a detailed description, click here.