CDCynergy is a multimedia CD-ROM used for planning, managing, and evaluating public health communication programmes. Originally created for use within the Centers for Disease Control and Prevention (CDC), the idea of an institution-wide planning model found its way outside of the agency. CDCynergy has been adapted for use by public health professionals on a national, state, and/or local level.

CDCynergy does not assume that communication is the solution to a public health problem. Rather, it guides the user through a process in which they:

• Use research to help describe and determine the causes of the health problem that are to be addressed with an intervention, and to detail the audience segments affected by the problem
• Explore a wide range of possible strategies for the problem
• Systematically select the strategies that may show the most promise to help the audiences
• Understand the role communication can play in planning, implementing and evaluating selected strategies
• Develop a comprehensive communication plan that includes audience research, pre-testing, production, launch and evaluation at every stage.

To Order a Copy of CDCynergy Basic Edition:
If you are interested in expert training in addition to a copy of the disk, the Society of Public Health Educators (SOPHE) distributes the disk as part of their training of the CDCynergy Basic Edition - click here for more information.

For more information on purchasing just the disk, please click here.

Message to the "Measuring the Impact of Communication in Development Projects and Programs" Discussion Forum - January 27 2005.