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South African National HIV Prevalence, HIV Incidence, Behaviour and Communication Survey 2005Publication DateDecember 1, 2005
SummaryIn 2002, the Nelson Mandela Foundation (NMF) commissioned a national, household sero-prevalence survey of HIV/AIDS in South Africa. According to the Human Sciences Research Council (HSRC), significant shifts have occurred since 2002: South Africa developed a comprehensive programme for the care and treatment of HIV-infected individuals and has invested in mass media campaigns aimed at preventing new infections. The NMF realised that it was important assess the extent to which these policies and practices had changed the shape of the epidemic in South Africa by following up on the first survey. As part of its continuing effort to promote understanding, dialogue and action on the central challenges South Africa is tackling, NMF commissioned a repeat survey, which was carried out by the HSRC in partnership with the Centre for AIDS Development Research and Evaluation (CADRE) and the Medical Research Council of South Africa (MRC). This 200-page document shares the results from the follow-up South African national household survey on HIV prevalence, incidence, behaviour and communication. It is designed to facilitate the generation of estimates of HIV and associated factors in a representative sample of the total South African population; hallmarks of the 2005 survey include the availability of nationally representative estimates of annual new infections, or incidence rates, as well as technological developments that have allowed new biological tests to be conducted on samples gathered in the survey. Furthermore, in 2005, 23,275 people took part in the survey and 15,851 respondents agreed to be tested for HIV, compared to 2002, when 9,963 people took part in the survey and 8,428 agreed to be tested. Centrally, the study brings home the reality that HIV prevalence in South Africa among persons aged 2 years and older at 10.8% translates to 4.8 million people living with HIV/AIDS in 2005.
After sharing these and other statistics, the report explores existing HIV/AIDS communication campaigns - Soul City, Soul Buddyz, Khomanani, Love Life, Gazlam, Tsha Tsha, and Takalani Sesame. They stress that these campaigns are "not the only sources of information about HIV/AIDS, nor the only stimulus to communication and behavioural response in relation to disease. HIV/AIDS communication is broad-based in a society where the disease is advanced..." That is to say, beyond campaigns, key sources for HIV/AIDS information include politicial and social communication that includes talk shows, dramas, feature articles, and entertainment programmes. People also learn about HIV/AIDS through forms of direct exposure, such as knowing someone with the disease or school programming: An overwhelming majority (91.2%) aged 12-14 years said that schools were a useful source of information. Furthermore, there are challenges associated with measuring communication impacts and responses due to an overlap between campaigns, as well as influence from sources of information beyond campaigns. Despite these caveats, some HIV/AIDS communication campaigns have been successful in reaching audiences. For instance, the evaluators noted that, "Although Takalani Sesame is primarily a children's programme, it achieves high awareness across all age groups." The researchers further note that, "[While] Takalani Sesame [is] most likely to be known by English and Afrikaans language speakers... Venda and Tsonga home-language speakers do not appear to be unduly marginalized...." The report shows that a majority of respondents (in this case they were aged 15 years and older) whose home language was Nguni, Sotho, Venda, or Tsonga were aware of the programme. The researchers conclude that "Takalani Sesame has a wide awareness across age groups and contexts, which is surprising given its emphasis on children..." As a comparison: awareness of the Government's Khomanani campaign is the lowest in all age groups. Although LoveLife’s primarily addresses 12-17 year-old youth, Soul City, Soul Buddyz and Takalani Sesame achieve higher awareness in the 12-14 year age group, and awareness of Soul City is highest in all age groups. The authors conclude with key findings and recommendations, including:
ContactDr. Olive Shisana
Principal Investigator and CEO
Sello Hatang
Information Communications Manager
Nelson Mandela Foundation
Johannesburg
South Africa
Tel: +27 (0)11 728 1000 or 011 547 5600
Fax: 011 728 1111
Related SummariesSourceEmails from June H. Lee and Olive Shisana to The Communication Initiative on February 8 and July 13 2006, respectively; Nelson Mandela Foundation website; and HSRC website. Placed on the Soul Beat Africa site February 13 2006 Last Updated July 15 2008 How useful did you find the knowledge and contacts on this page to your work? Post your comments (review comments from others below): |
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it is verry useful couse i have lean more from it and it did help me with my project good work guys kip it up.