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Trends in Bangladesh Media

Author

Compiled by S M Rezwan-ul-Alam, Ph.D.

Assistant Communication Officer
UNICEF

Summary




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Radio

Television

Newspapers


RADIO [top]

Ownership Type

  1. Government (Dhaka + 9 regional stations)
  2. One Private channel (Radio Metro)
  3. BBC, VOA use FM band, reaching audience in an around Dhaka

Number of sets/circulation

  1. 2,34,000 (licensed)
  2. Household penetration 37% (Source: National Media Survey 1998)
  3. 1 set per 555 people (Source: Prantajon: July 2002, by Mass-line Media Centre, Dhaka)

Research findings

  1. Access to radio through ownership and listening at neighbour's house or a public place was, in general, higher, than access to television
  2. Rural male has more access than female.
  3. A major source of awareness about development messages like family planning, oral dehydration, immunisation, night blindness, female education
  4. Music, drama, news, family planning and public information are popular. (Source: (1-4) (Rahman, 1991, Commissioned by UNICEF)
  5. 69% listened Betar programmes on mother and child health, women's rights, development issue
    (Source: MOI Baseline Survey, February 2002)

GOB Policy/guideline

  1. Information Dissemination
  2. Education
  3. Motivation for development work
  4. Entertainment

TELEVISION [top]

Ownership Type

  1. Government (Terrestrial)
  2. ATN, Channel I- Pay Channel (Satellite)

Number of sets/circulation

  1. BTV coverage 100%
  2. Registered set 5, 72, 108 (Source: Prantajon: July 2002, by Mass-line Media Centre, Dhaka)
  3. Household penetration 10.4 % Source: (National Media Survey 1998)
  4. 1 TV per 227 people (Source: Prantajon: July 2002, by Mass-line Media Centre, Dhaka)

Research findings

  1. Rural people have less access to television
  2. Male access is higher than female access.
  3. Drama is the most popular, followed by news, music, and public information (Source: (1-3) (Rahman, 1991, Commissioned by UNICEF)
  4. BTV is the single largest provider of development information, such as child rights, vaccination, iodine deficiency, ORT, ORS, child rights to education, birth registration, girls' education and others (Source: MOI Baseline Survey, February 2002)
  5. BTV's news is strongly patterned, repetitive, predictable, lacking in vitality and essentially passive in character ( Alam, 1997)
  6. Advertising market is of worth of Taka 100 crore annually. Of which ETV had 45%, BTV 35% and Channel I and ATN enjoy 20% share. (Impact Analysis of ETV on the electronic media market of Bangladesh (Source (2-3) Creative Media LTD, April 2002)

GOB Policy/guideline

  1. No declared policy. For BTV. Guidelines changes with the changes of government. Pursuing the much-quoted policy of President de Gaulle of France: How can you control your country if you don't control television" (Alam, 1997).
  2. BTV's major focus on entertainment, education and development news, of which health features prominently (TV Guide, July-September 2002).

NEWSPAPERS AND PERIODICALS [top]

Ownership Type

  1. Private

Number of sets/circulation

  1. 1 newspaper per 55 literate people
  2. Number of dailies: 201 (188 Bengali and 13 English)
  3. Number of weeklies 451
    (Source: Prantajon: July 2002, by Mass-line Media Centre, Dhaka)
  4. Newspapers are categorized in 4 categories:

    1. Annual gross revenue of Taka 6.5 million and +
    2. Between Taka 3.2 to 6.5 million
    3. Between Taka 3.2 million to Taka 1.3 million
    4. Less than Taka 1.3 million (Alam, 1997).

Research findings

  1. Accused of failing "in their primary function of keeping their readers well informed (Far Eastern Economic Review.
  2. Rahman's study (1981) found that 60% respondent believed that press did not reflect the true image of society.
  3. PIB survey (1983) found 61% of respondent believed newspaper carried misinformation.
  4. Newspaper journalists earned highest praise from general public than politicians and police (A Study by Dr. Saad Andaleeb, Pennsylvania State University, 1997).
  5. In regard to circulation, Bangladesh press has been listed in the "media poverty zone", meaning "the press was unable to reach the readership that was available (Lent, 1982).
  6. Most newspapers tend to exaggerate their circulation figures to gain a share of government advertising and bigger allocation of newsprint (Alam, 1997)
  7. Newspaper journalists suffer most during the time of political conflict
  8. Journalists unions mostly act as "pressure clubs" (Alam, 1997).
  9. Donor support has attracted a greater space for development news (Source: Prantajon: July 2002, by Mass-line Media Centre, Dhaka)

GOB Policy/guideline

  1. GOB policies exist on official advertisement and distribution of newsprint. Frequent policy changes with the change of government.
  2. A total of 16 legal provisions restrict the freedom of the press in the country. These are:
    1. Articles 39, 43 and 108 of the Constitution;
    2. Section 124-A, 153-A and 153-B, 228, 292, 293, 295 and 499 of the Penal Code;
    3. The Contempt of Court Act, 1926;
    4. Section 4-A of the Criminal Procedure Code;
    5. The Special Powers Act, 1974;
    6. The Printing and Publications (Declaration and Registration)
      Act, 1973:
    7. The Official Secrets Act, 1923;
    8. The Newspaper Annulment of Declaration Act, 1975;
    9. The Bangladesh Press (Administration) Order, 1972;
    10. The Telegraph Act, 1923;
    11. Section 27-B of the Post Office Act, 1898;
    12. The Indecent Advertisements Prohibition Act, 1963;
    13. The Children Act, 1974;
    14. The Foreign Relations Act, 1932;
    15. Foreign Recruiting Act, 1874; and
    16. Copyright Ordinance, 1962. (in Alam, 1997)


Placed on the Communication Initiative site November 26 2002
Last Updated November 27 2002



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if the author could show the changes in the readership of English newspapers and Bangla,would be better

I am Habibur Rahman Nuri and working in a advertising firm. I am very anxios that our private media can not data in this site. So plz tell me about present condition of bangladesh."HABIB"

out of date

i want to search Bangladesh media servay 2006

Thanks a lot.

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