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Communication for Better Health: How Family Planning Program Managers Can Build Effective Behavior Change Communication Programs

Author

Ruwaida M. Salem
Jenny Bernstein
Tara M. Sullivan

Publication Date

January 2008

Summary

From The INFO Project Population Reports, this document, intended for family planning programme managers, focuses on helping them to build behaviour change communication (BCC) into their overall strategies. According to the document:"BCC is a process that motivates people to adopt healthy behaviors and lifestyles. For example, BCC programs have motivated people to use contraception and to obtain HIV tests. BCC programs are cost-effective when they reach large audiences."

 

The Contents include the following:

  • "Home (Key Points)
  • Communication Motivates Behavior Change
  • Figure 1. Family Planning Communication Evolves
  • Spotlight: Ethiopian Radio Serial Follows Process to Success
  • Box: Theories Inform Behavior Change Communication
  • Communication - A Process, Not a Product
  • Figure 2. Defining SMART Objectives
  • Figure 3. Elements of a BCC Conceptual Framework
  • Table 1. Many Choices for Behavior Change Communication Programs
  • Box: Egyptian Project Combines Channels to Reach Families
  • Planning for the Future
  • Box: Participatory Approaches Empower Communities
  • Bibliography "


Publisher

Number of Pages

28

Contact

The Information & Knowledge for Optimal Health (INFO) Project

Johns Hopkins Bloomberg School of Public Health
Center for Communication Programs
111 Market Place, Suite 310

Baltimore MD
21202
United States
Tel: 410 659 6300
Fax: 410 659 6266

Placed on the Communication Initiative site June 27 2008
Last Updated July 17 2008

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