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Jalan Sesama

Country

Indonesia

Region

South East and East Asia

Programme Summary

This Indonesian version of the United-States-based television edutainment programme "Sesame Street" debuted on Indonesian television in February 2008. The half-hour show is produced locally by Creative Indigo Productions, in association with the non-profit organisation Sesame Workshop, and is expected to broadcast through 2010, with a total of 156 episodes over 3 seasons. "Jalan Sesama" means "street for all", and was inspired by the concepts of togetherness and diversity. In addition to the introducing 3- to 6-year-olds on the basics of letters and numbers, Jalan Sesama also focuses on environmental awareness and positive character building.

Communication Strategies

Like other Sesame Workshop initiatives, this programme centres around the use of television to impart life lessons to children. In the case of Jalan Sesama, the educational objectives were crafted in collaboration with Indonesian advisors and experts to address the unique educational needs of Indonesia's preschoolers. In addition to the regular characters of Sesame Street, such as Big Bird, Bert and Ernie, and Elmo, the show also features new characters and Muppets created specifically for this version, such as Momon, a 5-year-old boy who loves drawing and counting, and Putri, an extroverted young girl who seeks to expose children to the joy of learning while emphasising Indonesia's diversity and heritage in culture, music, and the arts. The programme's format includes original animations, new segments with the Indonesian muppets, dubbed content from Sesame Street's international library, and locally produced live action films that are designed to provide viewers with a window into the lives of Indonesian children around the country.

Sesame Workshop is also exploring opportunities to extend Jalan Sesama to children and communities who may not have access to television or who have limited opportunities for early childhood education through the creation and distribution of educational materials.

Development Issues

Early Childhood Development.

Partners

Support for the television and research components of this project was provided by the United States Agency for International Development (USAID).

Contact

Dan Donohue
Country Director, International Projects
Sesame Workshop
Tel: 212 875 6845

Source

Emails from June Lee to The Communication Initiative on June 19 2008 and July 1 2008; and Muppet Wiki.


Placed on the Communication Initiative site June 30 2008
Last Updated August 09 2008

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