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John Kotter's Transformation Process

Theory Summary

John Kotter says that the change process takes time and goes through several different phases in a successful change effort and that a mistake made during any phase of the change effort can have a negative impact on the organisation [or community]. Kotter outlines an eight step process with suggestions to help organisations [communities] transform.

  1. Increase urgency
  2. Build guiding team
  3. Get the vision right
  4. Communicate for buy-in
  5. Empowering action
  6. Create short term wins
  7. Do not let up
  8. Make change stick

Source


Placed on the Communication Initiative site August 12 2005
Last Updated August 12 2005



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