According to the organisers, this Toolkit represents the accumulated wisdom of people involved in rapid insecticide treated net (ITN) scale-up. By collecting their experience to make it available to others, the AMP attempts to provide tried and tested guidance for campaign implementation. The toolkit provides generic lessons that can be applied to achieving the goals of universal ITN coverage, although it has been developed based on experience with vaccination/nutrition campaigns for children under five as primary platforms. Publishers hope that the toolkit is able to both answer common questions and provide a general approach to answer questions specific to each campaign.

The guide contains 7 key chapters that take organisations through the process of planning and implementing campaigns around ITNs. It covers planning; coordination; budgets and fundraising; logistics; communication; the technical aspects of campaigning; and sustaining campaign results. It also includes examples of chronograms and a sample timeline, as well as a list of resources. The toolkit comes with a CD-ROM containing the documents referenced in the resource list.

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Africa's Health in 2010 website on December 16 2008.