Football players from the Zebras national team travel throughout the country with counselors from the Tebelopele Voluntary Counseling (VCT) and Testing Centers. They make appearances in rural areas and in towns, at different activities, schools, and soccer matches, to show men that there is no shame in going for an HIV test. Players interact with crowds and some go for HIV tests as a way to encourage others. According to the organisers, more than 30 villages have been visited by Zebras football players and over 2000 people have tested for HIV since the pilot roll-out of the Zebras4Life campaign.

Another complementary HIV campaign by Tebelopele is the Go Blue campaign, which works to provide counseling and testing services at more client-friendly places, such as near shops, hang-out spots, and transit hubs, in addition to its 16 permanent centres and regular mobile outreach. The organisation is using tents for 100 of its counselors to undertake activities in a ward-based VCT model. The effort especially seeks to increase the number of men and out-of-school youth using VCT services. Organisers say that those who test with Tebelopele receive one of the popular Zebras4Life-Test4Life wristbands. Clients are also encouraged to wear the wristband to show support for the national teams and their personal commitment to living a long, healthy, and productive life.

HIV/AIDS

According to the organisers, men are often considered to be in a stronger position in their relationships with women, and they are important in ensuring that their families go for HIV tests, or for encouraging their partners to join national inititaives such as the prevention of mother-to-child transmission programme (PMTCT). Health care workers estimate that up to 35% of the 1.7 million people living in Botswana now know their HIV status. However, that meant 65% of the population still do not know their HIV status, particularly men because they are under-represented at the testing centers. The organisers state this is part of the reason why this campaign took used sportsmen like football players.

The Botswana Minister of Youth, Sports and Culture, Moeng Pheto, said a reduction of new infections is key to the country’s quest for "no new infections" by 2016. Another target of the testing campaign is out-of-school youth because they are vulnerable to problems such as street crime, sex work, substance abuse, sexually transmitted infections, and HIV/AIDS. The Minister added that through sport, HIV/AIDS messages are disseminated to large numbers of people of varying backgrounds and ages.

According to the organisers, through 43 events in 33 different locations, Zebras4Life- Test4Life has empowered 4,090 people to know their HIV status. These events resulted in approximately a 300% increase over historical testing demand. Moreover, 58% of those tested were men, which is an increase of 10% compared to regular efforts.