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Impact Assessment of East African Community Media Project 2000 - 2006: Report from Radio Mang'elete, Kenya, and Selected CommunitiesAuthorBirgitte Jallov
Charles Lwanga-Ntale
Publication DateJanuary 1, 2007
SummaryThis 58-page report is the result of an impact study commissioned by the Division for Culture and Media with the Swedish International Development Agency (Sida). It comprises one of three separate impact studies of three community radio stations supported by Sida via the East African Community Media Project (EACMP). The objective of the study was to identify the "most significant change" in the community served by Radio Mang'elete in Kenya. The EACMP is a sub-regional initiative involving 4 partners in Kenya, Tanzania and Uganda, which has developed three community owned and managed radio stations. The project aims to strengthen the capacity of the involved communities to formulate, articulate and implement their development agendas; to provide a means of accessing information in a timely and strategic manner; and to develop the capacity of radio stations to maintain high quality broadcasting standards, that have high integrity and engage the listening public in professional programming. This impact study documents how the Akamba people of Kenya, living within the area covered by the station, have experienced positive development changes and empowerment since the start of the radio. According to the report, the radio is not the communication tool of an overall development organisation as originally intended, but functioning on its own and in its own right as a tool for development and empowerment. The report identifies 4 areas where the "most significant changes” have taken place. These are:
The report also looked at three aspects of sustainability - social, institutional and financial - and questioned how it is that the radio station, its producers and the organisation around them caused these changes. According to the report the programme schedule is developed to respond to the needs of the community, is updated when a need is identified, and involves a great deal of interaction with the community. However, it does not have any routines, methodologies, or policies to ensure that all of the many populations within the community of listeners are being heard, and little is done to reach out to those most marginalised. Producers feel they have a great responsibility to the community to provide quality content and accurate information, and that being part of the station is an important part their own learning and development. In addition, most listeners generally feel that their information needs are being met by the station. The report also includes a number of recommendations focusing on changes in the community caused by the radio, and to a lesser extent the sustainability aspects of the station. These fall under several categories: ensuring continuation of the overall development framework of the EACMP; further promoting the social sustainability aspects of the radio; strengthening institutional sustainability; and enhancing financial sustainability. ContactSwedish International Development Cooperation Agency (Sida)
Valhallavägen 199
Stockholm
105 25
Sweden
Tel: + 08 698 50 00
Fax: + 08 20 88 64
Birgitte Jallov
Krogegaard
Gudhjem
DK-3760
Denmark
Tel: +45 56 49 83 48
Fax: + 45 56 49 83 28
Related SummariesSourceCommunication for Social Change website on April 17 2009. Placed on the Soul Beat Africa site April 21 2009 Last Updated April 21 2009 How useful did you find the knowledge and contacts on this page to your work? Post your comments (review comments from others below): |
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