Health4Men has collected a database of phone numbers and uses techniques like sending out a bulk text message on a Friday night to remind men who are "playing" to bring condoms and lubricant. Later in the evening another text message might be sent informing recipients that if they have had unsafe sex, they have 48 hours to begin post-exposure prophylaxis (PEP), and giving a number they can contact to receive treatment.

Health4Men which has an office in Cape Town's "gay village" of De Waterkant, also holds seminars at gay venues, posts articles in the gay newspaper, Pink Tongue, and distributes messages in the lockers at a steam bath frequented by MSM. Health4Men also plans to open a facility at the Ivan Toms Centre for Men's Health in the Cape Town suburb of Woodstock for people who feel embarrassed to go to the local government clinic where they are known. According to Glenn De Swardt, co-director of Health4Men and a leading expert on gay issues in South Africa, "personnel are all male, though not necessarily all gay." All services will be free and will include HIV tests, CD4 counts to measure immune system strength, viral load testing to check the quantity of HI-virus in the body, screening for sexually transmitted infections, counselling, and antiretroviral and other treatments. In addition, De Swardt also runs different support groups for HIV-positive men - one aimed at people who have just found out their status, the second for those with difficulty adjusting to it, and a third for those going into treatment.

The current Play Nice campaign is a trial run for larger campaigns to be rolled out during 2009.

HIV/AIDS

Results from a survey in Soweto, Gauteng, by PHRU and the University of San Francisco found that about 21% of MSM were HIV-positive. While 44% reported they had also had sex with women, 41% reported unprotected anal intercourse among their last five partners.