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ClassifiedsMexico XVII - Communication |
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Impact Data - Valvula de Escape [Escape Valve]Country
Mexico
DateOctober 1, 2007
Context
To address gaps in knowledge about HIV prevention and family planning, the United States (US)-based Population Media Center (PMC) collaborated with CORA (Centro de Orientación para Adolescentes) to develop and produce a radio call-in show for youth, called Válvula de Escape, Un Espacio Sin Censura. Sexo Netas y Preguntas. ("Escape Valve, a Space without Censorship. Discussion and Questions about Sex.") It was broadcast on Radio Mexiquense in Toluca (Mexico State) during 2007 from 4:00 pm to 5:00 pm every Thursday. MethodologiesIn order to gauge the success of the show, a survey of 300 students was conducted in the fall of 2007 at schools in one of the broadcast areas. Respondents were asked a series of questions about their awareness and exposure to the radio programme Válvula de Escape; knowledge of HIV and sexually transmitted infections (STIs); and knowledge, attitudes, and behaviours with regard to family planning. Access70% percent of students interviewed said they listened to Válvula de Escape. Knowledge Shifts
Other ImpactsThe show was found to have had high appeal among those who listened, with 88% of students indicating they "liked it" or "liked it a lot." 71% of listeners said what they learned from the programme was "useful in their own lives." ContactDra. Anameli Monroy
Executive Director, Centro de Orientacion para Adolescentes (CORA); Country Representative, Population Media Center (PMC)
Angel Urraza 1122
Colonia del Valle
D.F. C.P. 03100
Mexico
Tel: 55 59 84 51 OR 55 59 84 53
Fax: 55 75 82 64
Related SummariesSourcePopulation Media Center Enews [PDF], February 2008; and All-Party Parliamentary Group on Population, Development and Reproductive Health document, accessed September 29 2009. Placed on the Communication Initiative site September 23 2009 Last Updated September 30 2009 How useful did you find the knowledge and contacts on this page to your work? Post your comments (review comments from others below):COMMENTS POSTEDTop 5 Related Pages for this Summary |
Special FocusHIV/AIDS Social Norm Change
From your regional context and perspective, which should be the priority focus for social norm change related to HIV/AIDS prevention?
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