This youth participatory media project is envisioned as a way of communicating about AIDS that involves selecting a team of 10 talented young people and supporting them in creating a series of inventive, attention-grabbing, and educational film clips to battle the ignorance, fear, apathy, discrimination and myths surrounding HIV/AIDS in Tonga. In May 2009, project leaders and selected participants took part in a 3-day workshop in theatre skills and improvisation with a team of 4 professionals from Pacifique et Compagnie in New Caledonia. The workshop was intended to inspire the team to think creatively, work together, and improve acting skills for filming (slated to begin in June 2009). The session concluded with a Friday night improvisation match at On the Spot's "STAGE FRIGHT" event. Organisers described this as a good opportunity to invite the public and think about how to organise and promote the public screenings of the clips. One strategy for spreading the word has been participation on the part of project leader Ruha Fifita in various meetings. For instance, she represented the On the Spot team at a week of workshops in creating media messages with other HIV stakeholders.

The team is working to create 3 series of 3 clips: one focused on the scientific/physical facts about the virus; one focused on action (encouraging young people to prevent infection and to get tested); and one focused on the social issues surrounding the virus (designed to combat myths and negative perceptions). Clips will be released for local television and distribution to other HIV/AIDS awareness promotion groups and organisations, including schools. As part of the project, the team of young people will also be conducting public surveys, meeting with stakeholders and other HIV/AIDS awareness-related organisations, conducting private screenings of clips to assess viewers response and film effectiveness, and working with media professionals to develop their creative skills in using film for change.

HIV/AIDS, Youth.