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KwandaCountry
South Africa
Programme Summary
Kwanda ("wealth" and "growth") is a 13-part reality television show by the Soul City Institute for Health and Development Communication, the Department of Social Development, and SABC 1 in South Africa which is designed to inspire viewers to take action to improve their own communities. The drama series, which started broadcasting in September 2009, shows teams of volunteers from all over the country working together to see whether common challenges faced by South African communities can be resolved. Kwanda showcases volunteers attempting to ensure that children are not going hungry, violent crime is reduced, and generally that their communities look better, work better, and feel better. Communication StrategiesFive volunteer teams for the television series were recruited from across South Africa. Each of the participating communities chose 50 participants who underwent five weeks of training in a special learning camp where they learned new skills on how to organise themselves. Ten of the participants from each community also underwent training in fashion design and sewing, so that they could become part of the Kwanda Clothing project which will be launched during the television series. The closing project seeks to put together an urban street wear collection, create jobs, and teach entrepreneurial skills. The teams were filmed as they worked together addressing some of the biggest challenges their communities face. The Kwanda teams have been helping orphans, reducing alcohol abuse and alcohol-related violence, generating income, creating jobs, and reducing new HIV infections. The series tracks their journey and hopes to support communities who are facing similar issues by providing ideas for action as well as relevant contact information. The television series started broadcasting on September 2 2009 (21h00 – 22h00) on SABC 1 with repeats in the morning of the following day. At the end of the series, the television audience will reward the team they believe has made the biggest difference in their community with a major prize. Episode synopsis/breakdown:
The Kwanda website includes information about the issues raised in the episodes, information on how to get involved, and a social networking space to interact with Kwanda coaches. Development IssuesCommunity Development Key PointsThe name Kwanda is derived from the Nguni word, ukwanda. It means to grow or to develop. The name was selected by community members when Soul City was developing the programme. They said that the project helped them to grow and to develop themselves. PartnersSoul City Institute, Department of Social Development, SABC 1, Department of Health, BP, MTN, Department for International Development (DFID), Centres for Disease Control (CDC), Pepfar and South African Local Government Association (SALGA). ContactSoul City Institute for Health & Development Communication
P.O. Box 1290
Johannesburg
South Africa
Tel: 011 341 0360
Fax: 011 341 0370
Georgina Lefifi or Michelle K Blumenau
Onyx Marketing
Johannesburg
South Africa
Tel: + 27 (0)11 728 5004
SourceSoul City website on August 31, 2009. Placed on the Soul Beat Africa site October 01 2009 Last Updated October 02 2009 How useful did you find the knowledge and contacts on this page to your work? Post your comments (review comments from others below):COMMENTS POSTED |
Broadcast Edutainment
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