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The Station Television Series - Egypt

Country

Egypt

Programme Summary

The Station is a 30-episode edutainment television series produced in 2007 by Common Ground Productions and Video Cairo Sat. The series is designed to focus audience attention on societal problems and to shed light on the important role of the media both in exposing negative societal elements and in contributing to solutions in Egypt.

Communication Strategies

Written and produced by Egyptians, the series is designed to help viewers from all strata of Egyptian society to understand their differences while searching for their common bonds. The series is told from the perspective of journalists and producers who work in a fictional Cairo television news station. Based on the premise that television is a powerful instrument for social change, the journalists report on current problems through the perspectives of their own diverse economic, social, religious, and gender identities, while struggling to create impartial and trustworthy news programmes that serve the whole of Egypt. According to the producers, the characters are designed to serve as role models for viewers, as their struggle to work together and understand one another is symbolic of the need for Egyptians from all groups to come together.

The themes in each episode focus on what the producers have identified as important issues facing Egypt today, which include youth unemployment, corruption, democratisation, and privatisation. The goal is to provide Egyptian audiences with a vision of a better future and to give viewers practical tools and strategies to achieve that vision.


The project also produced a song promoting reconciliation which accompanies the drama series. Click here to watch the music video of the Peace Song on Youtube.

Development Issues

Democracy and Governance and Tolerance.

Key Points

The series is modelled after a highly successful programme of the same name coproduced and aired by Common Ground Productions in Nigeria. According to the producers, The Station is the first Egyptian television series to combine the soap opera format when dealing with controversial social issues.

Common Ground Productions (CGP) is the media arm of Search for Common Ground. Using television, radio, and internet programming, CGP works to transforms the way individuals and societies deal with conflict: away from adversarial approaches, towards cooperative solutions.

Partners

Common Ground Productions, Video Cairo Sat

Contact

Deborah Jones
Executive Producer
Common Ground Productions

1601 Connecticut Ave., NW, Suite 200

Washington, DC
20009
United States
Tel: +1 (202) 265 4300
Fax: +1 (202) 232 6718

Source

Search for Common Ground website on November 11 2009.


Placed on the Soul Beat Africa site November 23 2009
Last Updated November 23 2009



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