Every afternoon or evening throughout the duration of the 2010 World Cup, the organising team will screen live 2010 World Cup games using a Digital Satellite Television and a projector, speakers, and a DC/AC inverter. Before every live game, the team will screen HIV/AIDS awareness media supplied by UNAIDS and, when possible, by local non-governmental organisations. According to the organisers, the choice of videos being screened take into account cultural sensitivities and will therefore vary depending on the countries and the demographic structure of the audience.
While the educational videos will be watched by all football fans, the largest sector of the football audience is people aged between 15 and 49, correlating with the age sector most severely affected by HIV/AIDS.

The Africa Goal project focuses mainly on HIV prevention including messages related to knowing one’s HIV status, safer sex practices, positive prevention, and anti-retroviral treatment as a component of prevention. With the majority of the audience not having seen live World Cup matches on a big screen before, organisers say that the occasion will be a highly memorable one and that HIV information disseminated at the games will therefore more likely be remembered by the viewers.

Using a small portable satellite dish and a PVR decoder, every village and town from Kenya to South Africa can receive clear, live football coverage via the South African based Multichoice Network's Digital Satellite Television (DSTV). Together with a laptop computer, audio speakers, a microphone, a specialized USB TV adapter, a digital projector, a retractable screen, and a DC/AC inverter, the car the team travels with can be transformed into a mobile football experience. The PVR decoder will make it possible to rewind and record matches. If for some reason there is a technical hitch and the set-up takes longer than expected, the team will be able to use this feature so that they can still screen the full match. The inclusion of a microphone as part of the equipment will be used for presentations and roadshows to be facilitated by local partners.

According to the organisers, a major development since the last tournament is the widespread availability of 3G/GPRS technology in Southern Africa. Together with the satellite phone, the team will be able to update the web blog and upload short videos and photos from the field. Current Web 2.0 applications will also allow the public, including the local audiences watching the games, to participate in the online dialogue using text messages, voice, and video recordings.

The organisers state that a key component of the campaign will be its documentation. The team will be travelling with two digital video recorders, several cameras, a laptop, a portable hard drive, and a satellite phone. Throughout the journey, the team will document, through still and moving images, the experience of each match day. In addition, portable media devices will allow for dynamic broadcasting from the audience of match reactions, HIV awareness messages and anything else regarding the campaign that the viewers might want to share with the world. The project’s website, using various Web 2.0 platforms, will act as the portal for this discussion and discourse. A travel-blog will be updated and photos and video will be uploaded to the site as the trip progresses. The team will promote the ideology of Africa Goal - using media to harness the popularity of a great sporting event as a means to addressing HIV - at two prominent African exhibitions. Prior to the World Cup 2010, the team will exhibit at the Harare International Arts Festival and after the World Cup, there will be a second exhibition at Grahamstown, South Africa. Both exhibitions will be utilised to disseminate HIV information as well as to encourage artists to promote HIV awareness amongst their followers.

HIV/AIDS