HIV / AIDS

Where communication and media are central to the eradication of HIV/AIDS


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TV Maxambomba - Brazil (Brasil)

País

Brasil

Región

Global, Africa, Latin America, South Asia

Resumen


The independent grassroots organization CECIP (Popular Image Creation Centre) created a television and video project to address issues such as the environment, health education and citizenship in Brazil. This group visits poverty stricken regions and shows video programmes in public squares, schools and local communities.

Estrategias de comunicación



450 minutes of programming a year are exhibited in public areas in small communities. The video delivers messages through interviews with street kids and a popular actress. So far the video has been produced in four languages. The videos are supplemented with books at three understanding levels, one for the general public, one for technical experts and another for jurists. Documentaries on environmental issues have been produced.

Tema



Environment, health, poverty, AIDS, children, citizenship.

Key Points



Three large environmental projects are in the works and they are seeking support for two other major projects: on health education for schoolchildren and on citizenship for children and adolescents. The productions are edited by a seven member production team who take requests from neighbourhood associations, churches, local government and individuals to change the issues addressed, scripts and unfinished videos. Grassroots contacts in slums are critical for this organization, and were the driving force for the creation of this initiative.

Socios Globales



CECIP (Popular Image Creation Centre), PAHO (Pan American Health Organization)

Contacto

Fuente

Video as an Agent of Change - Learning to Reach the Grassroots. One World, A monthly magazine of the World Council of Churches. No. 185, May 1993 pages 11 - 14.


Puesto en el sitio Communication Initiative - Junio 28 2001
Última Actualización - Junio 28 2001



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