• Prime time television drama
• Prime time radio drama
• Booklets
• Partnership with National Network for Violence Against Women (NNVAW)
• Advocacy campaign
• Helpline

Topics

• Violence Against Women (VAW)
• Youth sexuality / AIDS
• High blood pressure
• Personal finance / SMME (Small & Medium Business Enterprises)

Overall goals of Series 4 on VAW

• Reach over 2/3 adult population
• Stimulate constructive dialogue
• Shift social norms
• Shift knowledge, attitudes, practice
• Inform on rights / new Domestic Violence Act (DVA)
• Connect people to help
• Mobilise communities
• Advocate for speedy implementation of DVA

Advocacy Goal

To ensure the speedy and effective implementation of the Domestic Violence Act by 1 November 1999

NNVAW Partnership

• Advocacy for policy
• Social mobilisation
• Helpline
• Enhance audiences
• Distribute booklets
• Training health, judiciary and police

Ottawa Charter on Health Promotion

• Supportive environments
• Healthy public policy
• Strengthen community action
• Develop skills
• Reorientate health services
  

Advocacy for healthy public policy

New Domestic Violence Act

• ground breaking legislation
• passed in Nov 1998
• delayed implementation

Advocacy actions

• Media advocacy
• Social mobilisation
• Lobbying
  
  -NNVAW training

Media advocacy

• Training and manual
• Media directory
• Journalist resource booklet - newsrooms + training
• Journalist workshops
• Framing for access and content
• Pitching
• Press releases
• social mobilisation (mutually reinforcing)

Social mobilisation

• Community meetings
• Launches
• Marches
• Open air buses
  

Lobbying

• Face to face meetings with government officials and DVA
• Implementation Task Team
• Parliamentary meetings
• Faxes, phone calls to Chair of Justice Standing
• Committee in Parliament
• Speakers at community meetings [Q+As]