Publication Date
Publication Date: 
September 1, 2017

"High-quality visual images are an essential component of nutrition and health social and behavior change (SBC) programming but can be difficult to find or produce."

In 2010, the United Nations Children's Fund (UNICEF) and partners developed an integrated nutrition social and behaviour change (SBC) package known as the Community Infant and Young Child Feeding (C-IYCF) Counselling Package - investing in high-quality graphic illustrations for low-literacy contexts. The IYCF Digital Image Bank aims to make the C-IYCF generic illustrations and specific adaptations available in editable formats to organisations creating print materials and other visual aids aimed at promoting maternal, infant, and young child nutrition.

Aimed for use in diverse country contexts, the C-IYCF package of tools guides local adaptation, design, planning, and implementation of community-based IYCF counselling and support services at scale. It also contains training tools to equip community workers (CWs), using an interactive and experiential adult learning approach, with relevant knowledge and skills on the recommended breastfeeding and complementary feeding practices for children from 0 up to 24 months, enhance their counselling, problem solving, negotiation, and communication skills, and prepare them to effectively use the related counselling tools and job aids.

Since C-IYCF's creation, the United States Agency for International Development (USAID)-funded Strengthening Partnerships, Results, and Innovations in Nutrition Globally (SPRING) project has supported its adaptation for nutrition programmes in India, Niger, Burkina Faso, Guinea, Sierra Leone, and Senegal. In total, the generic C-IYCF package and the corresponding images have been adopted and/or adapted by UNICEF and partners in over 70 countries globally.

To facilitate the future use of high-quality, adaptable images in IYCF and other nutrition SBC programmes, SPRING and UNICEF collaborated on a digital repository of images on topics related to IYCF/nutrition, hygiene, and health. The image bank contains over 100 editable images from the generic C-IYCF Counseling Package and more than 600 additional images, including adaptations created for other countries and contexts. All images in this image bank are free to be downloaded, used, adapted, and reproduced without express written permission (yet with credit given; click here for guidance) for the following purposes:

  • Print materials for use in interpersonal communication sessions
  • Print materials for use in group communication sessions
  • Online publications for information and capacity building purposes
  • Educational purposes and materials

The image bank is expected to grow with future contributions from end-users.

The images contained in this bank were created using the Photo-to-Illustration (PTI) process, which is based on reference photography and digital technology. SPRING also developed two complementary products to accompany the IYCF Digital Image Bank - the Photo-to-Illustration Guide (forthcoming - September 2017) and the Photo-to-Illustration Video Tutorial. The guide offers detailed information to orient SBC managers on the basic principles involved in the PTI process and benefits of using this technique. The tutorial provides an overview of the PTI process and demonstrates the steps of the technical process, from reference photography to line drawing, colour, volume, patterns, and a final image for layout.

SPRING and UNICEF are hosting a webinar to explore these tools on September 19 2017 from 8:00AM EDT - 9:30AM EDT. The webinar will be recorded and posted to the SPRING website.


The UNICEF C-IYCF Counseling Package is available in English and French.


Email from John Nicholson to The Communication Initiative on September 12 2017; and IYCF Image Bank and C-IYCF Counselling Package - both accessed on September 12 2017. Image credit: UNICEF