The Manoff Group's mission is to help families improve their wellbeing by using their own resources to practice healthy behaviors.  To achieve this, we provide expertise in Social and Behavior Change (SBCC) and Knowledge Management (KM) to programs throughout the developing world.  In other words, The Manoff Group collaborates with program participants to conduct research that defines the changes people can feasibly make to address a given development challenge; use the resulting evidence to plan effective program actions and develop associated communications tools; mobilize families and communities to carry those actions forward; and share impactful methodologies so that successes can be adapted and replicated in diverse program environments. The key to our success with both SBCC and KM is recognizing and meeting stakeholders’ communications needs with appropriate channels, ranging from interpersonal communication to mass media.