Date: 
March 7, 2018
The Drum BeatEngagement Guide to the 2018 SBCC Summit - The Drum Beat 753
March 7, 2018
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In this issue:
HISTORY AND BACKGROUND: WHY THIS SUMMIT?
BUT FIRST...WHAT IS SBCC?
WHO IS BEHIND - AND HEADLINING - THE SUMMIT?
INTENDED SUMMIT OUPUTS
DETAILS: REGISTER PRIOR TO MARCH 19
JOINING US IN NUSA DUA? WAYS TO ENHANCE YOUR PARTICIPATION
CI CONVERSATIONS SPARKED ABOUT/AROUND THE SUMMIT THEMES
PLEASE TAKE OUR SURVEY
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The 2nd International Social and Behavior Change Communication Summit featuring Entertainment Education (SBCC2/EE6) is meant to be a week of inspiration, innovation, and sharing to advance the global SBCC agenda for development. Scheduled to be held April 16-20 2018, it is more than just the weeklong event...which you still have time to register for!...it is the rich conversation that The CI network is engaged in during the run-up to Nusa Dua...a conversation we want you to be a part of now and in the days, weeks, and months following the Summit (whether or not you can attend)!

In that spirit, this Drum Beat provides you with background information and details on the Summit, encourages you to register prior to March 19 (though it may reach capacity before then), and offers a taste of - and invitation to join - the lively discussions about Summit themes already underway.
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HISTORY AND BACKGROUND: WHY THIS SUMMIT?
The SBCC2/EE6 gathering - also known as Shifting Norms, Changing Behavior, Amplifying Voice: What Works? - follows and builds upon the inaugural SBCC Summit, which was held in Addis Ababa, Ethiopia in February 2016. Over 750 people from over 50 countries gathered at the Addis conference, which focused on the "Art and Science of Social and Behaviour Change" and highlighted the diversity and richness of different approaches being used. (For outputs from the 2016 Summit as posted on The CI site, click here.) The 2018 Summit will focus on making sense of this diversity, and especially on assessing which approaches work best. That is, this conference is organised to understand better what works in shifting social norms, changing behaviours, and amplifying the voices of those with the most at stake in the success of development efforts.

The official Summit website includes a detailed explanation here of why this Summit is timely and important. See also this framing document [PDF], which provides an in-depth overview of the Summit and its rationale. The reader learns, for example, that the conference "will not only showcase different interventions, but also critique them with a view to enabling better processes to assess and generate insight around what we know about what works. Ultimately, it will seek to determine what it takes to ensure that policy and decision makers in the development sector feel sufficiently confident to invest decisively in strengthening the field."

For more information on the conference objectives and the intersecting strands that will organise the Summit, click here
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BUT FIRST ... WHAT IS SBCC?
A summary, based on the Summit framing document [PDF]: SBCC practice recognises that many of the major individual and social determinants of behaviour - e.g., knowledge, attitudes, and norms - are shaped by human interaction, in the form of communication between individuals and within communities. SBCC practice encompasses a range of approaches and tools, including interpersonal communication (IPC), work with mass media and other information and communication technologies (ICTs) and social mobilisation. Work with communication to improve development outcomes has taken place under a number of different banners over time, including: health, agricultural, resilience (or other issue) education; communication for development (C4D); health promotion; information, education, and communication (IEC); behaviour change communication (BCC); advocacy, communication, and social mobilisation (ACSM); social marketing; communication for social change (CFSC); and risk communication. The recent widespread adoption of SBCC as a name for this work reflects an increasing desire by practitioners to coalesce around shared language to describe what they are doing.
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WHO IS BEHIND - AND HEADLINING - THE SUMMIT?
The 2018 Summit will be hosted by a small secretariat that consists of the Johns Hopkins Center for Communication Programs, The Communication Initiative, Soul City Institute, UNICEF, and BBC Media Action. Guidance is being provided by a steering committee that includes: the Bill & Melinda Gates Foundation; Breakthrough; Center for Communication Programs Pakistan; Consortium for Press Freedom, Indonesia; DASRA; Femina HIP; Imaginario Foundation; Johns Hopkins Center for Communication Programs - Indonesia; Minga Peru; Oxfam; PSI; USAID; Universidad de los Banos, Philippines; and Wellcome Trust. Other organisations are also involved through various subcommittees.

The five-day gathering will include more than 70 sessions, 36 preformed panels, and 40 skills-building workshops featuring leaders in the field of SBCC. Among the confirmed keynote speakers:
  • * Miguel Sabido - @MiguelSabidoEE - pioneered the Sabido methodology in the 1970s, when he was Vice President for Research at Televisa in Mexico. He had an idea for a new pro-social communication model using telenovelas to promote literacy, family planning, and other social development goals.
  • * Senator Ayesha Raza Farooq, MBA - @AyeshaRaza13 - is a Pakistani politician who has been a member of the Senate of Pakistan since March 2015. She is the Prime Minister's Focal Person on Polio Eradication in Pakistan, which is one of the two remaining polio-endemic countries in the world.
  • * David E. Chiriboga MD, MPH, is Assistant Professor at the University of Massachusetts Medical School in the United States (US). He designed and implemented a comprehensive system to provide quality healthcare to the indigenous population of Zumbahua, in the highlands of the Ecuadorian Andes, and is co-founder of Equity Movement, an international non-governmental organisation devoted to multidisciplinary research, policy, and advocacy in sustainable health and environmental equity.
  • * Aníbal Gaviria Correa - @anibalgaviria - is the former mayor (2012-2015) of Medellín, Colombia, who is credited with helping to transform what was once one of the most dangerous cities in the world. Gaviria sees a connection between reducing inequality and violence in the city and the facilitation of dialogue and debate in communities. He also served as governor of the department of Antioquia (2004-2007), of which Medellí­n is the capital, and is currently a visiting scholar at University of California, Berkeley, in the US.
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INTENDED SUMMIT OUTPUTS
Outputs from the Summit, which will be made available to everyone - including people who are not able to attend - will include: a compilation of key research evidence of what works in SBCC; a dedicated journal edition looking at the state of the field of SBCC, as well as evidence of impact emerging from the Summit; concrete action plans and tools to guide the way forward for this field; a summary report of the Summit proceedings; and access to the full range of presentations, keynote addresses, and videos of Comm Talks (Ted-Talk-like presentations). The CI will help guide you to these resources when they are available.
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DETAILS: REGISTER PRIOR TO MARCH 19
  • * Click here to access a summary on The CI with details about the Summit and links to further sources of information about it.
  • * Click here for the official Summit website, which includes a link to register. Registration closes March 19 or when the event reaches capacity.
  • * Click here to directly access the registration form.
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JOINING US IN NUSA DUA? WAYS TO ENHANCE YOUR PARTICIPATION
The Summit attracts a wide range of people from different types of organisations all around the world; here are some ideas for connecting with them before and during the Summit:
  • * Stay up to date on what is happening around the Summit through social media: Search for #SBCCSummit on Twitter and Facebook. Also, when sharing your views and news around the Summit, please use the hashtag #SBCCSummit
  • * Before they are all reserved, consider signing up for an exhibit booth at the Summit: Each booth costs US$2,500 and comes with two conference registrations. For details, click here.
  • * Host an auxiliary event: Space is available for individuals, organisations, communities of practice, and other interest/working groups to hold events outside conference times at the conference centre. Click here to learn more.
  • * Sponsor the Summit: Organisers are offering different sponsorship packages including a range of branding and presentation opportunities. Click here for more information.
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CI CONVERSATIONS SPARKED ABOUT/AROUND THE SUMMIT THEMES
Members of The CI network are among the 800 people whose abstracts were accepted via a highly competitive process (1,266 abstract submissions from 95 countries were received; click here for a list of accepted abstracts.) They and others have been sharing their excitement within the Summit: What Works? Shifting Norms, Changing Behaviours, Amplifying Voice group in The CI Networks space.

In doing so, they have opened conversation about themes ranging from uptake of family planning to the importance of involving men, the role of rural women in sustainable development, sexual violence, participatory training, and the shift from BC to SBCC. This is fitting, considering Summit organisers' observation that the abstracts cover a wide range of issues - from child issues to women, health, human rights, and others. Clearly, SBCC is vital to several fields of practice.

To add your voice to the dialogue - whether you are a Summit participant or not - log in (or register for free with The CI: http://www.comminit.com/global/user/register) and request to join whichever group(s) here - http://www.comminit.com/groups - interest you...whether that be the dedicated Summit: What Works? Shifting Norms, Changing Behaviours, Amplifying Voice group or others. We certainly hope you will join in, even if you cannot make it to Nusa Dua!

Here are just a few sample comments:
  • * Mariam Diakité wrote the following, which launched a series of thoughtful replies and queries: "In my work at IRH (Institute for reproductive Health at Georgetown University in Wdc [Washington, DC, US]) we are using an innovation which involve men to shift social and gender norms such as fertility, lack of communication in the couple, no participation of women in couple decision link to her reproductive health. When involve men changed attitude and behaviour and support women and men to be a decision maker and choose the way they would like to follow for their enjoyment. This approach is based on SBCC and proves that with SBCC we mobilise people at different level and obtain result." Please join the discussion here.
  • * In writing about reaching rural women through SBCC, Khanal Pushkar introduces John Snow, Inc. (JSI)'s programme to scale up Chlorhexidine for newborn cord care nationally across Nepal, where one of the biggest challenges is reaching rural audiences with limited access to health services and even mass media, such as radio and television. So, JSI conducted a number of nationwide SBCC efforts through mass media, interpersonal communication (IPC) though health workers and female community health Volunteers, and other efforts. But in a mountainous country like Nepal, even visits from female community health volunteers were difficult. When programme monitoring found that many women in the most remote communities were unreached by the SBCC efforts, JSI revised the SBCC strategy to include targeted community-based efforts, including community mobilisation, wall paintings, street dramas, and other more local efforts to ensure that even those in remote communities would understand the product and ensure its use for home deliveries or institutional births. Read more, including comments, and add your own thoughts and experiences here.
  • * Peter Labouchere hopes, at the Summit, to "add to the melting pot some out-of-the-box ideas and perspectives in an experiential Skills Building Workshop on 'Designing participatory training to win both minds and hearts' and also a Comm Talk titled 'Do you feel what I mean?' These will integrate some ancient Confucian wisdom around multi-sensory, experiential learning with some contemporary perspectives such as Daniel Khaneman's System 1/System 2 thinking. Hope to see you there..." Please join the discussion here.
  • * SWATI Society for Women's Action and Training Initiatives asserts that fear of sexual violence against women and girls (SVAWG) in public spaces is a major barrier to equitable development. In India, SVAWG has gained attention in cities, but in rural areas where 70% of India's population resides, little is known about the magnitude and the forms of violence perpetrated on women and girls in public spaces or even acknowledged. A women's collective has been able to access the Panchayat Office space as a designated venue for their monthly meetings, which was earlier very rarely or never visited by the women. SWATI indicates that this is an important symbolic movement towards exercising political agency of women through collective action. More such activities and initiatives are a part of the intervention arm of the project. Please join the discussion here.
  • * Do you agree with Kemigisha Elizabeth that "BCC is part of SBCC, while SBCC builds on BCC"? Join this conversation thread to share your opinion!

To view all conversations related to the SBCC Summit Network and to keep updated on Summit news and developments, click here. If you have any problems registering or logging in, please contact kdevries@comminit.com

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HOPE TO SEE YOU AT THE SUMMIT!
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PLEASE TAKE OUR SURVEY

ENQUIRY: Your priorities, opportunities and challenges!

What kinds of challenges and opportunities infuse your communication and media development, social and behavioural change work? This survey is a chance for you to let us know! We will report back on results and trends so you can gain insights from your peers in the network. Click here to lend your voice.

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This issue of The Drum Beat was written by Kier Olsen DeVries.
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The Drum Beat is the email and web network of The Communication Initiative Partnership.

Full list of the CI Partners:
ANDI, BBC Media Action, Bernard van Leer Foundation, Breakthrough, Citurna TV, Fundación Imaginario,Fundación Nuevo Periodismo Iberoamericano (FNPI),
Heartlines, Johns Hopkins Bloomberg School of Public Health Center for Communication Programs, Maternal and Child Survival Program (MCSP), MISA, Open Society Foundations, Oxfam Novib, PAHO,The Panos Institute, Puntos de Encuentro, SAfAIDS, Sesame Workshop, Soul City, STEPS International, UNAIDS, UNICEF,Universidad de los Andes, World Health Organization (WHO), W.K. Kellogg Foundation


The Drum Beat seeks to cover the full range of communication for development activities. Inclusion of an item does not imply endorsement or support by The Partners.


Chair of the Partners Group: Garth Japhet, Founder, Soul City garth@heartlines.org.za


Executive Director: Warren Feek wfeek@comminit.com
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The Editor of The Drum Beat is Kier Olsen DeVries.
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Please send additional project, evaluation, strategic thinking, and materials information on communication for development at any time. Send to drumbeat@comminit.com


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