Overview: The Communication Initiative - www.comminit.com


To convene the communication and media development, social and behavioural change community for more effective local, national, and international development action

The CI’s Change Principles:

People and organisations are more effective, efficient and work at greater scale when they increasingly:

• Access the knowledge (including research data) they need when they need it;

• Identify the people and organisations that can help them address their particular issues when they need them;

• Develop critical peer review and support relationships with the support network they develop;

• Initiate partnerships with other agencies for joint action on common issues;

• Contribute their strategic thinking for critical review by others and critically review the strategic thinking of others.

Primary Strategic Elements:

➢ Develop and facilitate a social network that provides people and agencies in this field with a common point of reference and a shared relationship.

➢ Create and support a shared knowledge base

➢ Summarise complex knowledge for easy access to help mitigate information overload

➢ Support people and agencies identifying the knowledge and support that best matches their requirements

➢ Strengthen the relationship, interaction and partnerships between people and agencies working on different specific development issues

➢ Provide prominence for the voice, perspective and ideas of people directly engaged in development action


From the most recent independently conducted and analyzed network survey, 44 questions with 1,155 respondents. This produced much relevant data concerning the impact of The Communication Initiative process. Just 4 examples:

➢ The 3 main reasons people stated for participating in The CI process were: "to learn knowledge that contributes to my work"; “to get more information" and "to enhance strategic thinking".

➢ 33% of overall respondents rated the social network they developed through The CI process as "extremely valuable" or “valuable".

➢ Irrespective of who initiated the exchange, the most common themes for the network conversations were: “discussing strategies”; “seeking information”; and, “sharing information.”

➢ 83% either "strongly agreed" or "agreed" with the statement that: "these communication strategies have contributed positively to your work".

Platform Usage and Access (all Google Analytics data)

Year: 2015

➢ Visits: 956,948
➢ Unique Visitors: 749,338
➢ Page views: 1,688,750
➢ From 223 countries and territories
➢ 80 countries had 1,000 or more visits
➢ 21 countries had 10,000 or more visitor sessions
➢ Top 20 non-OECD countries had 472,092 visitor sessions
➢ (region example) 9 countries of Southern Africa had 33,448 visitor sessions

Network participation

➢ 88,429 people are presently registered for The Communication Initiative network

➢ Participants register online. The network grows at 5 to 10 people per day.

➢ 70% of the network are in non-OECD countries

➢ 65% of the network work in some form of media/communication role related to a development issue – for example digital technologies; community radio; theatre; entertainment-education; local community action.

➢ 35% of the network have policy making, funding, academic, research roles and/or are technical experts in non-communication/media fields such as epidemiology, conservation sciences, economics, judicial reform.

Content Shared

The network has shared 35,000 “items” of knowledge. These are organised by over 500 different taxonomy codes that facilitate a filtered search process. The CI staff take often long and complex knowledge and summarize to 6 to 8 paragraphs (with links to the original knowledge) for quick and easy access and review.

Supporting other online processes

In the 12 months period December 1, 2014 to November 30, 2015, on over 500,000 times users of The Communication Initiative platform clicked on a URL link from another site that is on the platform and directly accessed that other site. This is a process that we specifically encourage and support. For example, see the Web Link in this summary: http://www.comminit.com/global/content/defending-childrens-rights-means-...

This is a very brief insight only. There is much more data that can be provided.

Warren Feek
Executive Director
The Communication Initiative

Twitter: https://twitter.com/warrencomminit
Facebook: The Communication Initiative Network

LinkedIn: Warren Feek

Skype: Warren Feek

Office - 1–250-658-6372

Mobile 1-250-588-8795

Fax 1-250-658-1728