According to the authors, the purpose of The Power of Giving is to ignite a spark in each individual to give more – and to help individuals to realize the many ways they can give. The authors believe that giving benefits both the recipients and the one who gives!

According to the authors, when someone buys The Power of Giving, they will see:

• How a simple act of giving can improve one's health, one's relationships, a company's bottom line, one's happiness and more.
• How to find and cultivate one's own personal giving potential.
• How to give most effectively by choosing the right times, places, causes and people to give to.
• How to give better, where to give, and how to achieve the greatest impact.

All of the royalties from the book will be donated to nonprofits, and the authors are letting people who buy the book decide what causes the money goes to.