This book challenges development thinking, arguing that in the development process, communication is everything. The authors, experts in this field as teachers, practitioners and theorists, argue that Communication for Development is a creative and innovative way of thinking that can permeate the overall approach to any development initiative. They illustrate their argument with case studies, drawing on the stories of individual project leaders who have championed development for communication, and using a range of situations to show the different possibilities in various contexts.

This book is intended for for development practitioners and policy makers, as well as for students.

Contents

Introduction

1. Communication for development: Setting the scene
2. The meaning of Another Development
3. Planners and searchers: Two ways of doing development
4. Why communicators can't communicate
5. Working in the grey zone
6. Early champions: Uncovering principles
7. New activists: Principles that travel
8. The forgotten context
9. Training and negotiating in the grey zone: A collection of touchstones
10. Searching and listening: Good development breeds good communication

Postscript: Cultivating common sense on the farm